Worship Media Arts

Big Ideas, How-To, and Articles on Worship, Media and the Arts

How to Make Good “Man on the Street” Videos

As for how to get permission: Some producers prefer that that a subject fills out a waiver after answering your question. The challenge with written waivers is that most of the time you’ll only have about 10 seconds to get a response, and many people who are willing to answer on camera don’t want to take the extra time to fill out paperwork. We have discovered simply asking permission, on tape, for use of their answer in a non-broadcast video will suffice. Another rule used in the broadcast news world is called “implied consent”. This rule basically says that if someone is in a public place and chooses to answer the questions they have granted consent for you to use their answer. Many news stations employ this approach. If you would feel more comfortable with written permission, however, hide the papers until after the question is answered. Then leave another crew member with the person to fill out the waiver while the shooting teams moves on to more subjects.

Shoot more than you think you need. Once you feel like you have enough answers, shoot a dozen more. Nothing is worse than getting back to the editing suite only to find that a few of your good answers aren’t useable because of any number of problems. It could be bad audio, someone across the street mooning the camera, a curse word that you didn’t hear when you originally heard the answer, and things much worse. Getting those extra shots can save you!

Shoot lots of good B-roll. B-roll is cutaway footage, like the footage you’d see on the news when a reporter is illustrating his or her voiceover with shots of the scene. Shooting B-roll helps you capture the location of where you shot the OTS interview, but more importantly it gives you editing choices later.

Keep the interview team small. Two people are the best option (an interviewer and a camera operator). Having an entourage of people hanging out in the background can make potential interviewees uncomfortable. If you prefer written consent waivers, have a third person whose sole purpose is to handle the forms.

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<p>Set your camera up correctly. Although many cameras have greatly improved automatic features from only a few years ago, it is still dangerous to simply turn on a camera and begin taping. Having said that, tinkering with camera controls is a good way to miss out on important answers. In an OTS shoot, camera operators need to be able to quickly respond to the movements and actions of the interviewer, who is responding to the movements and actions of multiple subjects. Before you begin taping, capture a good white balance of the environment, set your camera to auto-iris, and then only worry about focus while shooting. Lapses in the action make good opportunities to check your settings, but make any changes such as re-white balancing quickly. Nothing ruins good answers more often than bad videotaping, so the best way to avoid these kinds of maddening problems in post-production is to let a good camera do most of the work for you.</p>
<p><strong>In the editing room</strong></p>
<p>Start strong. Create an intro still or motion graphic that includes the question you’re asking, set to a fun and catchy music track. You may also set up the question with an introduction by the interviewer.</p>
<p>Keep it short and keep it moving. Frequently, novice editors make their pieces too long and drawn out. Pacing is the primary characteristic that separates edit quality. OTS interviews are best when they move quickly from answer to answer with a few B-roll breaks spread throughout. Keep the answers short and snappy (think sound bites). The best total length for a completed video is about 2:00-3:00. Anything beyond can feel long and lose momentum, which is the worst thing that can happen to a video made for worship. Use music from time to time throughout the piece to keep it moving. A good soundtrack is a must.</p>
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2 Comments so far »

  1. The MO Guys said,

    Wrote on March 29, 2006 @ 9:25 pm

    What do you think? Leave a message if you have something to say about this article. No registration is required to post a comment, but we will moderate for spam and obscene language, so your comment will be delayed in posting until we clear it.

  2. Fred Sprague said,

    Wrote on July 31, 2008 @ 9:10 pm

    Very good article. I have a problem choosing questions to ask that won’t embarrass the person. Where can I find good question?

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