Worship Media Arts

It’s a funny thing really… we all do them, but it’s practically unanimous that no one thinks they work. I’m referring of course to announcement slides.

For the past several years at my Design Matters seminar, I’ve regularly asked attendees whether they use announcement loops and if they feel they work. 99.9% of the time, the majority of the crowd responds first with nods and then with shaking heads.

The “announcement loop” seems to be completely ineffective, but it doesn’t have to be. Here are 5 tips for making your announcements more effective.

1.) Kill the clipart

The first and perhaps biggest problem is that from a design standpoint, our announcement slides stink. They are often thrown together at the last minute, are mostly made up of text, and are ultimately devoid of any sense of design. When we do incorporate imagery, we look to the wrong sources.

If Microsoft Office’s clipart gallery is your starting point, you’ve unwittingly discovered the root of the problem.

Clipart was originally designed for prints purposes. It was literally clipped/cut out and pasted to fliers, newsletters and other print publications.

While clipart may have served a distinct purpose in the print mediums of the past, it doesn’t usually translate well to screen use. Unfortunately, no one gave the folks on the PowerPoint development team that note.

Avoiding clipart will start you on the path to more appealing announcements. Look to full-screen, or high quality stylized art found at such places as www.istockphoto.com or www.shutterstock.com. Try using the search illustrations option to find some really tasteful source material.

2.) Engage in the creative process

For many announcement “designers”, creativity is barely considered when announcements are put together. Usually, creativity is limited to the selection of gradient colors, what font(s) to use (Comic Sans is the devil) and which clipart file best fits the headline.

Creativity matters! Brainstorm ways to make your announcements fun and visually appealing. Is there a creative twist you can put on your announcement that will catch the eye? Could you do a parody of a movie poster to convey the information? Might you display your info in the image on a brick wall, yellow legal pad or iphone rather than over a gradient or solid color? Look for visual hooks to make your announcements stick.

In this men’s prayer breakfast image, syrup is used to creatively display the title. This makes it more fun to look at than a simple block font.

3.) Consider your audience

The visual style of your announcement should appeal to your target audience. This may mean doing a little research.

For announcements appealing to youth, look at the design styles of MTV, G4 and other edgy networks. Lifetime and OWN might provide visual insights for imagery that appeals to women. ESPN, Spike and Comedy Central would be good references for men.

Also, don’t design in a vacuum. It never hurts to pull someone in from your target audience to give a little feedback on a graphic’s appeal.

4.) Model after the Movies

One of the best models for worship announcements can be experienced at your local movie theater. Using trivia, word scrambles and other creative slides in between your announcements can help keep the attention of the viewer. When you pose a question on screen, it’s only natural for the viewer to want to wait around for the answer. This means that they read everything in between.

There’s only one rule for how to make this work. You can only use the trivia one week! Don’t be tempted to reuse them – even once.

Here are a few simple examples I use at my seminar:

5.) Make multiple versions

Believe it or not, there is a shelf life for announcement slides. The newness of a design wears off after about 2 weeks.

It’s sort of like wallpaper. Lots of care and attention goes into the selection of a pattern, but once hung, it’s not long before wallpaper almost disappears. When seen every day, what once was appealing becomes uninteresting and unworthy of focused attention. If you use the same announcement slides week in and week out for weeks on end, people will tune them out.

The solution to the wallpaper problem is to design a minimum of 3 slides per reoccurring announcement – 4 or 5 would be even better. Any given design should only be used for one week at a time; never to be repeated on a consecutive week.

When followed, these simple tips will give your announcements some traction.

If you’re interested in saving time with pre-made layered announcement slides, check out our Announce It! Volume 1 and Announce It! Volume 2.

One of the things I enjoy most about my job is that I get to help churches see things from a different perspective. I’ve done a lot of consulting over the years, but recently that’s increased significantly.

As a consultant, I’m usually brought in inspire new models of worship design/implementation. This usually takes place in the form of a two-day seminar. Part two of the process involves me attending worship as a sort of “secret worshiper”, so that I can give the staff a very honest assessment of what is working/not working.

Finally I give suggestions and solutions to the things I’ve identified as needing work in a post-worship lunch session.  Sounds dangerous right?

So far, no one has thrown anything at me, and I’m glad to say that I’ve had nothing but positive feedback.

I recently was looking back at my notes from the consultations done in 2011, and I found that there are some common questions all churches should be asking about their worship. Here they are:

1.)  Where am I supposed to go?

When I arrive at a church I’m consulting with, the first thing I do is walk into the building and to try and figure out where the classrooms and worship areas are. What I’ve found is that most churches forget that the building is foreign territory for a visitor.

Most churches have signage in place, but more often than not, the signage is not very prominent, can be confusing and sometimes can be interpreted as wrong; especially in older churches with lots of additions. Next time you walk into your building, look for your signage. Is it easy to see? Is it clear? Is it right?
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One of the most frequent questions asked at a Midnight Oil Seminar is, “How often should a worship design team meet”? The answer usually begins with, “It depends on your team”.

In the book I co-authored with Len Wilson, “Taking Flight With Creativity: Worship Design Teams That Work“, we explored that question in depth. Here’s an excerpt from the book that explores the question in detail:

Many churches already conduct a regular worship planning time. For a large church, it is often a gathering of pastors, musicians, and tech people. For a small church, it is frequently the pastor and the music leader exchanging emails or standing in the hallway together for a few minutes. What can your team do to make your meetings more productive?

Success comes in the details. In worship, as in entrepreneuralism, the first step is to evaluate the process. A weekly worship design team meeting should be more than a calendar-sharing session. Ideally, you are designing a worship event where lives are transformed through the creative presentation of the Gospel. Each worship element is not pre-determined, but developed together as a group.

The first detail to figure out is to determine how often the team meets. While worship styles vary wildly across regions, denominations, and congregational sizes, there seem to be only a few basic models for planning. We’ve outlined 3 popular methods below with some notes. This is not meant to be a comprehensive list, but a starting point for figuring out your church’s own unique solution.

1. Single team meeting weekly

This is perhaps the most common model for designing worship in a team. A weekly worship team can be staff, volunteer, or a mix of the two. There is a set weekly time, either during the workday or in the evening. It is recommended that this design team time and day remain generally the same each week. For example Tuesdays at 2:00pm might work well with an all-staff team. Evenings will probably be better if volunteers are involved.

In some ways, the weekly meeting is an easier model, particularly in terms of facilitating the logistics of planning. Small church planning structures, which are often highly relationship-driven, rely on ongoing communication between the preacher, music leader and other staff or volunteer team members. This communication happens face to face during the meeting, but also, and sometimes to a greater degree, takes place outside the team meeting via email and telephone.

Weekly meetings are also—arguably—easier in terms of managing interpersonal dynamics, because the team has more interaction with each other. This presumably leads to stronger relationships. (Of course, a high level of team interaction can have the opposite effect, but in our experience the more often a team meets the better its member relationships form and maintain.) If team members have sufficiently flexible schedules to do weekly meetings, the overall nearness of the team will likely be much stronger just because of the frequency of the gatherings.

More likely than not, teams that meet weekly are going to be staff. Understand that for many staff members, the idea of “another meeting” isn’t something that will be relished at first. Be proactive about making the meetings uplifting, casual, creative and fun. If done right, “design team day” will become the highlight of the week.

2. Multiple teams meeting weekly or on rotation

Although weekly worship planning has its pros, one of its cons is that it can become exhausting, especially for volunteers who have busy lives outside of the team. Burnout can happen pretty fast. Having multiple teams sharing the worship design burden can be a great solution to this problem.

In this model, several different teams design worship. For example, there may be 4 teams, each meeting once a month with the paid staff (usually a pastor, a music person, and or a media specialist). The paid staff come to every meeting and help to carry out the individual services. Planning could be for the upcoming week, or it may be for several weeks ahead.

Usually this method of planning includes a mix of preacher, music leader and key technical and creative volunteers. It might also be made up of an all-staff team. The worship producer is the link and becomes highly important to keeping continuity between teams. Teams that don’t have a producer in place should add one before moving forward on this method.

The length of these meetings can vary, but ideally they are around 2 to 3 hours. It is not necessary to determine every single song, prayer, and creative element within the group meeting time, but deciding the overall creative (theme/metaphor) direction for the service, and an order of worship should be the goal. Individuals outside the meeting can then carry out specific tasks.

Churches who preach in series, use the Revised Common Lectionary, or follow standard liturgy may find this method particularly useful, since the structure of the church calendar can facilitate planning ahead. However, such a structure is dependant on a preacher who plans ahead.

3. Single team meeting once every few weeks or monthly

If filling one good team – much less a whole bunch of them – seems like an enormous task, consider using one team, but spreading the meetings out to once or twice a month. This third common model may be the most realistic model for small and mostly volunteer-based teams.

The overarching goal in this model is to set the creative direction for several services at one meeting. When teams come together, the view is like a lens kept on wide-angle. Meetings are for brainstorming themes, metaphors, songs, and other creative elements for upcoming services. Only devote an hour or so to each service, hopefully less. Using this model means that more creative decisions are made outside of the meetings by individuals communicating via email, text, and telephone.

As you put your team together or restructure your existing team, keep in mind the things that can deflate the team. One detractor to morale often comes from looking at the way other “successful” teams prepare. At most large church conferences, the official playbook reads: a) worship is the primary event of the congregation, so b) it is due the most resources, and c) if given adequate resources, it will produce a growing church. In other words, act like a big church in the approach to worship design, and eventually you’ll become a big church. This may or may not be true. Examples may be cited either way. Even if it is true, however, not every congregation seeks to become a clone of its most frequently modeled mega-church. Enjoy the freedom you have to discover your own indigenous structure for designing worship!

If your team doesn’t fit into one of these models, what does your model look like?

For more a more complete look at worship design, check out our book Taking Flight With Creativity: Worship Design Teams that Work.

This has been an awesome week! I’ve been speaking at Leadership Nexus‘ “Creativity Conference” in Orlando, Florida and while my main role was that of teacher, I’ve had a blast listening to and learning from the other speakers. The leadership of the conference included a former Disney Vice President, the current Director of Global Events and Strategies, Disney performers, coaches, and entertainers. It’s been fascinating to hear their stories and learn from “The Disney Way”.

Chris Perry, one of the other speakers at the conference, wears so many hats it’s hard to keep track them all. He’s a United Methodist pastor, Disney Institute instructor, book author, seminary professor, and a community theater performer. Chris offered the very last presentation of the conference entitled, “Leadership Lessons from the Magic Kingdom”. He made so many good points, I could barely keep up (especially since my laptop was on the stage where he was speaking, and I didn’t have any other means of taking notes at the time). Check out Chris’ book The Church Mouse here.

As a motion and still graphics guy, I absolutely loved one of his illustrations which conveyed the importance of attention to detail. He cited a Michael Eisner quote (“Bumping the Lamp”) that has become a well-known mantra within Disney.

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Like so many others, I was shocked at the news of Steve Job’s passing. He’s kind of a hero of ours here at Midnight Oil. All throughout our history, we’ve looked at how Apple has done things and we’ve attempted in our own feeble ways to be our own mini Apple. We even spoke in black mock turtlenecks for a few years.

While it might be an exaggeration to say that our ministry wouldn’t have existed without Steve Jobs, it certainly would have been much harder, and a lot less fun to do what we’ve done without Apple’s hardware and software. We’re forever grateful for Steve’s commitment to creativity, team and excellence. We’ve been and continue to be completely inspired by his accomplishments.

A while back, I collected some of Steve’s quotes about the process of team collaboration. I think the church can learn a ton from his philosophy. Here are two quotes that I really resonated with when thinking about the church:

“You know how many committee’s we have at Apple? Zero. We’re organized like a startup.” [Each person is in charge of their piece] “We all meet 3 hours a week and we talk about everything we’re doing; the whole business. And there’s tremendous teamwork at the top of the company which filters down to tremendous teamwork throughout the company”. -Steve Jobs

and…

“Teamwork is dependent on trusting the other folks to come through with their part without watching them all the time.” -Steve Jobs

Those quotes were going to be a jumping off point for me for another post, but now that Steve has passed away, I’m thinking more about his overall life philosophies and the impact they could have on our ministries if we care to enact them. Here’s something I read last night that I thought was powerful:

“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something: your gut, destiny, life, karma, whatever. This approach has never let me down, and has made all the difference in my life.” -Steve Jobs

Steve wouldn’t have named that “something” the Holy Spirit, but I believe his quote is a very accurate description of what I’ve seen the Spirit has do in my life over 10 years at Midnight Oil. It goes back further than that to when I was began ministry as a part-time intern at Ginghamsburg United Methodist Church.

If you connect the dots that the Spirit has laid out in your life, can you see God’s preferred and blessed future out ahead of you? I hope so.

The last 12 months have been some of the most challenging times I’ve lived. I lost sight of the dots a few times. The last 6 months or more I’m seeing those dots pretty clearly and while I love Steve’s thoughts on the matter, I believe with the Spirit’s presence in your life, you can see a few of the dots out ahead of you. If you’re in tune with the Spirit, you don’t have to wait until the thing has passed to figure it all out.

Steve, your passing has so many of us reflecting, me included. Thank you for always living your dream. It allowed so many of us to live our own.

Eternally gratful,

Jason Moore

Midnight Oil