Worship Media Arts

Matthew Federman and Stephen Scaia are a dynamic duo of awesomeness.

These writing partners of eight years have written and produced many series including Judging Amy, Jericho, Warehouse 13, Human Target, and Charlie’s Angels. They’re currently in development on a cable pilot as well as a Zorro re-boot for Sony.

They are highly respected by their peers, and their talent has kept them consistently working from the early days of their partnership.

A few years ago I got to know Matt and Steve when they were working on the episodic television series Jericho. A couple of years later I got to work with them as a designer on a pilot they had in development, and I must say, it’s truly exciting to experience their collaborative process in real time.

On a side note, and to further reinforce the notion that it is indeed a small world, Steve grew up only a short drive down the interstate from where I grew up, and while we didn’t know it at the time, we competed in high school marching band competitions. Anyway, on to more interesting things!

1. Guys, thanks for agreeing to participate in this series. When breaking a story in the writers’ room, the writing staff has to come to a consensus. Does being a writing team give you any advantages when breaking a story? I know you don’t take a vote, but do two voices help if you’re on the same side as an idea? Or do you really function as individuals in the room?
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It’s a funny thing really… we all do them, but it’s practically unanimous that no one thinks they work. I’m referring of course to announcement slides.

For the past several years at my Design Matters seminar, I’ve regularly asked attendees whether they use announcement loops and if they feel they work. 99.9% of the time, the majority of the crowd responds first with nods and then with shaking heads.

The “announcement loop” seems to be completely ineffective, but it doesn’t have to be. Here are 5 tips for making your announcements more effective.

1.) Kill the clipart

The first and perhaps biggest problem is that from a design standpoint, our announcement slides stink. They are often thrown together at the last minute, are mostly made up of text, and are ultimately devoid of any sense of design. When we do incorporate imagery, we look to the wrong sources.

If Microsoft Office’s clipart gallery is your starting point, you’ve unwittingly discovered the root of the problem.

Clipart was originally designed for prints purposes. It was literally clipped/cut out and pasted to fliers, newsletters and other print publications.

While clipart may have served a distinct purpose in the print mediums of the past, it doesn’t usually translate well to screen use. Unfortunately, no one gave the folks on the PowerPoint development team that note.

Avoiding clipart will start you on the path to more appealing announcements. Look to full-screen, or high quality stylized art found at such places as www.istockphoto.com or www.shutterstock.com. Try using the search illustrations option to find some really tasteful source material.

2.) Engage in the creative process

For many announcement “designers”, creativity is barely considered when announcements are put together. Usually, creativity is limited to the selection of gradient colors, what font(s) to use (Comic Sans is the devil) and which clipart file best fits the headline.

Creativity matters! Brainstorm ways to make your announcements fun and visually appealing. Is there a creative twist you can put on your announcement that will catch the eye? Could you do a parody of a movie poster to convey the information? Might you display your info in the image on a brick wall, yellow legal pad or iphone rather than over a gradient or solid color? Look for visual hooks to make your announcements stick.

In this men’s prayer breakfast image, syrup is used to creatively display the title. This makes it more fun to look at than a simple block font.

3.) Consider your audience

The visual style of your announcement should appeal to your target audience. This may mean doing a little research.

For announcements appealing to youth, look at the design styles of MTV, G4 and other edgy networks. Lifetime and OWN might provide visual insights for imagery that appeals to women. ESPN, Spike and Comedy Central would be good references for men.

Also, don’t design in a vacuum. It never hurts to pull someone in from your target audience to give a little feedback on a graphic’s appeal.

4.) Model after the Movies

One of the best models for worship announcements can be experienced at your local movie theater. Using trivia, word scrambles and other creative slides in between your announcements can help keep the attention of the viewer. When you pose a question on screen, it’s only natural for the viewer to want to wait around for the answer. This means that they read everything in between.

There’s only one rule for how to make this work. You can only use the trivia one week! Don’t be tempted to reuse them – even once.

Here are a few simple examples I use at my seminar:

5.) Make multiple versions

Believe it or not, there is a shelf life for announcement slides. The newness of a design wears off after about 2 weeks.

It’s sort of like wallpaper. Lots of care and attention goes into the selection of a pattern, but once hung, it’s not long before wallpaper almost disappears. When seen every day, what once was appealing becomes uninteresting and unworthy of focused attention. If you use the same announcement slides week in and week out for weeks on end, people will tune them out.

The solution to the wallpaper problem is to design a minimum of 3 slides per reoccurring announcement – 4 or 5 would be even better. Any given design should only be used for one week at a time; never to be repeated on a consecutive week.

When followed, these simple tips will give your announcements some traction.

If you’re interested in saving time with pre-made layered announcement slides, check out our Announce It! Volume 1 and Announce It! Volume 2.

One of the things I enjoy most about my job is that I get to help churches see things from a different perspective. I’ve done a lot of consulting over the years, but recently that’s increased significantly.

As a consultant, I’m usually brought in inspire new models of worship design/implementation. This usually takes place in the form of a two-day seminar. Part two of the process involves me attending worship as a sort of “secret worshiper”, so that I can give the staff a very honest assessment of what is working/not working.

Finally I give suggestions and solutions to the things I’ve identified as needing work in a post-worship lunch session.  Sounds dangerous right?

So far, no one has thrown anything at me, and I’m glad to say that I’ve had nothing but positive feedback.

I recently was looking back at my notes from the consultations done in 2011, and I found that there are some common questions all churches should be asking about their worship. Here they are:

1.)  Where am I supposed to go?

When I arrive at a church I’m consulting with, the first thing I do is walk into the building and to try and figure out where the classrooms and worship areas are. What I’ve found is that most churches forget that the building is foreign territory for a visitor.

Most churches have signage in place, but more often than not, the signage is not very prominent, can be confusing and sometimes can be interpreted as wrong; especially in older churches with lots of additions. Next time you walk into your building, look for your signage. Is it easy to see? Is it clear? Is it right?
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As an artist/writer/media guy, I am and always have been fascinated by the creative process. One of my greatest passions is that of storytelling. Storytelling can take many forms, from writing to video editing, from graphic arts to collaborative worship design. Inspiration for that passion can be drawn from many places, and I’m always on the lookout for things that can make me better at my craft.

Like many of the readers of this blog, I’ve been a fan of film and television for as long as I can remember. Those of us communicating the gospel in worship can gain much through an exploration of the processes used in Hollywood.

In addition to my work at Midnight Oil, I do graphic and motion design work for a number of “secular” clients. Over the last few years, I’ve gotten to know and work with several Hollywood writers and producers. I’ve learned so many things from listening to and watching my writer friends that apply directly to what I do at Midnight Oil, The Ohio River Valley District of the UMC, Simplifilm, and (from time to time) Ginghamsburg UMC.

After reflecting on some of the things I’ve learned, I began to envision a series of posts exploring creative collaboration and the creative process as known by Hollywood creatives. Several emails and conversations later, this series was born.

Over the next two months, I’ll be interviewing some of the entertainment industry’s most successful and up and coming television and feature film writers. If you design worship as a team, want to learn how to become a better storytelling, are fascinated by the creative process, or are just a fan of television and film, this series is for you.

First up is an interview with my friend Carol Barbee.

Carol is one of the most beloved writers/producers in Hollywood. I know quite a few people who have had the pleasure of working with her, and every single one of them has gone on and on about how great she is.

Carol has worked in front of the camera as an actor and behind the scenes as a writer/producer/showrunner. Her credits as a writer/producer include shows such as Providence, Judging Amy, Jericho, Swingtown, Three Rivers, Hawaii Five-0, and the new Fox drama Touch. I’ve had the honor of knowing Carol since about 2007, and I have great respect for her and her work.

When I asked Carol if she’d answer a few questions about what it’s like to be a writer/producer, she responded within moments with a resounding “YES!” I hope her responses will help you see your creative process from a new perspective.

1.) Carol, you have experience in front of and behind the camera. How did your time as an actor affect your role as a writer?

Having been an actor helps me as a writer in so many ways.  First of all, I’m not afraid of actors.  Don’t laugh—a lot of writers have never spoken to an actor and consider them a foreign and frightening life form.  Having been an actor, I think I understand what actors can say and also what they need in terms of motivation and drive for the character.  I also act out my scripts as I write them, and therefore supply endless entertainment to my assistant. Read the rest of this entry »