Design Really Does Matter: The Rest of the Story
A while back Jason posted about the radical redesign of Tropicana Orange Juice, and the negative effects it had on sales.
Interesting to note this morning that Fortune magazine has the Tropicana redesign ranked #2 on their list of “Dumbest Moments in Business 2009 Midyear Edition.” They said,
Tropicana fans said the simplicity of the new design reminded them of store-brand generics. And who wants to be mistaken for a generic consumer? Within a month, the public’s flogging by e-mail, phone, and blogs forced PepsiCo to bring back the old straw-in-an-orange cartons. Other parts of the campaign remain, but PepsiCo will probably think twice before it tries updating this icon again.
Maybe you consider yourself sophisticated and not susceptible to the packaging of a product. The reality is, you are. Everyone is. The content, and how the content is presented, are intertwined. The old saw is, “the medium is the message.” In other words, design and presentation creates meaning. How is your design and presentation of the Gospel impacting its meaning to those who are listening?
